Ermiyas Shopify Consulting
Strategy and hands-on build for Shopify and Shopify Plus brands, and for the agencies that serve them. I audit, plan, build and improve stores that look sharp, feel fast and sell better, with clean code your team can actually maintain.
Hey there, I'm Ermiyas
Ermiyas AsratFounder & lead consultant
My track record was built side by side with agency teams: 70+ Shopify stores delivered as their Shopify lead, from first audit to launch and beyond. Now I bring that same graft directly to founder-led brands, and keep partnering with agencies that need senior Shopify capacity.
About the consultancy →01
Custom Liquid themes on schema-driven architecture. Flexible sections your team can manage, with clean code that won't break under pressure.
Shopify theme development →02
Scoped audits and storefront speed work that pays for itself, including multi-region improvements that drove up to 197% sales growth for Saicho Drinks in the UK, delivered with an agency partner.
Shopify speed optimization →03
Technical SEO, structured data and customer journey mapping that put stores in front of buyers. An 81% traffic boost for British Bridal Outlets, delivered in collaboration with an agency partner.
Shopify SEO services →04
No "set and forget" here. Checkout flow refinement, upsell strategy and measured iteration, the approach behind +42% total sales and +7% conversion at Alexandra Elizabeth, a joint project with an agency partner.
Shopify CRO →Selected results · in collaboration with agency partners
+9%
Streamlined storefront architecture and conversion-focused workflows on a £454K sales base.
+42%
Enhanced checkout flow and personalized upsells: 42% sales growth and +7% conversion.
+197%
Scoped performance improvements across regions. UK sales peaked at +197%.
For agencies
Every result on this site was a team effort. I worked as the Shopify lead inside agency teams, owning the build, performance and CRO work while the agency led strategy, design and the client relationship. Credit is shared, and so are the wins.
Also on the menu
Service
Checkout, integrations and automation for high-volume Shopify Plus stores.
Service
WooCommerce and Magento to Shopify, with products, customers and SEO equity intact.
Service
How a consulting engagement goes, from first call to launch and beyond.
Latest articles
From the blog
What drives the price of Shopify development, how developers charge and how to compare quotes.
From the blog
What Shopify Plus adds, the signs you have outgrown your plan and when standard Shopify is still the smarter choice.
From the blog
Discovery, architecture, Liquid development, QA, launch checklist and handover, step by step.
Growth is a cycle of testing, data and refinement, not a one-off launch. Here is the loop I work in.
Store audit, analytics review and customer research before anything changes.
Journey maps, an integration plan and a roadmap for testing and optimization.
Responsive, schema-driven builds, tested in the real storefront before launch.
Dashboards and A/B tests find the next improvement, and growth keeps compounding.
FAQs
Everything from custom theme builds and schema-driven sections to checkout optimization, app integrations and performance work. If it lives on Shopify, I can build it, fix it or make it faster.
No. I work across Shopify and Shopify Plus. What matters is that you're selling something worth buying and you're ready to invest in doing it properly.
Yes. Replatforming is a big part of the work. Products, customers, orders and SEO equity move across with minimal disruption, landing you a faster store that joins up easily.
Absolutely. Some of the best results I've been part of, like Saicho's 197% UK uplift delivered with an agency partner, came from scoped performance and CRO work on existing themes rather than full rebuilds.
Yes. Much of my track record was built in collaboration with agency partners, and I still work with agencies as a white-label or embedded Shopify lead: scoping, theme builds, performance and CRO, under your brand or alongside your team.
I work with international brands remotely, across the UK, US and beyond. Time zones are a feature: work keeps moving while you sleep. More on working with brands in the UK, the US and Europe.
It depends on scope, complexity and whether it's a one-off project or ongoing work. I quote after a short scoping conversation so the price matches the work. For a deeper look, read how much a Shopify developer costs.
Yes to both. See my pages on Shopify Plus development and Shopify migration for how I approach them, or find out how working with me works.
Brand or agency, got a store that needs building, fixing or scaling? Tell me where you want to be and I'll get you sorted.