+9%
Croftmill
Streamlined storefront architecture and conversion-focused workflows on a £454K sales base.
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Real results from brands I've helped grow, delivered in collaboration with agency partners. I led the Shopify build and optimization work; the agencies led strategy, design and the client relationship. Two deep dives, then the rest of the shelf.
Case study · Shopify rebuild · Agency collaboration
25K+
Fraudulent "First Month Free" orders blocked by a custom Shopify app, plus a bundle builder that lifted subscriptions and AOV.
Case study · Theme & CRO · Agency collaboration
£107K
Total sales scaled through theme customization, collection layouts and a custom product layer for exact sizing and pricing.
More stores · with agency partners
+9%
Streamlined storefront architecture and conversion-focused workflows on a £454K sales base.
+42%
Enhanced checkout flow and personalized upsell strategies: 42% sales growth and +7% conversion.
+81%
Technical SEO and customer journey mapping that turned browsers into buyers across the catalog.
+197%
Scoped performance improvements across multiple regions. UK sales peaked at +197%.
Shopify
Custom Shopify storefront built to make a large flooring catalog easy to browse.
Shopify
Shopify build for a bathroom brand, with clean architecture that's simple to manage and grow.
Brand or agency, tell me what you're working on and where you want the numbers to go.