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Delivered in collaboration with an agency partner
Rose & Walker theme & CRO.
Visitor numbers were climbing, but conversion sat below 1%. The work focused on the pages where people decide: collections, product pages and product discovery.
Visit roseandwalker.co.uk↗£107K
Total sales scaled through product discovery and theme customization.
The challenge
Traffic was growing, but customers weren't converting. A full site review (heatmaps, session recordings, navigation and layout) produced a CRO roadmap focused on product pages and discovery.
The approach
Rebuild the high-intent pages first, then test every change against real behavior. Each release was a hypothesis, not a guess.
My role, alongside the agency team
Three moves that mattered.
01
Rebuilt collection layouts
Faster discovery with filters shaped by real customer search data, promo cards for key ranges and trust sections that build credibility.
02
Custom product layer
A bespoke layer that lets customers configure exact sizes and see an instant price, replacing a manual quoting workflow with end-to-end automation.
03
Stronger product pages
Richer product content, simpler layouts and clearer upsell points that reduce friction and lift average order value.
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Browsing is easy. Buying should be too.
Let's look at where your product pages and discovery are losing people.