What's included
- Technical SEO audit: crawlability, indexing and site structure
- Structured data and schema markup
- Customer journey mapping across the catalog
- Collection and product page optimization
- Reporting on traffic and organic performance
+81%
Traffic boost for British Bridal Outlets through technical SEO and journey mapping across the catalog, delivered with an agency partner.
Visit britishbridaloutlets.co.uk ↗SEO from the code up
Most Shopify SEO advice stops at keywords and meta titles. Those matter, but the bigger wins on a Shopify store usually sit in the theme and the catalog structure, which is where being a developer helps. I fix the things a content-only SEO can't touch, then optimize the pages that earn the revenue.
Shopify-specific issues I look for
- Duplicate URLs. Products reachable under both
/products/…and/collections/…/products/…need correct canonical handling. - Filters and pagination. Faceted navigation can create thousands of thin, crawlable URLs if it isn't controlled.
- Incomplete structured data. Default product markup often lacks details such as GTINs, variant offers, shipping and review data.
- Thin collection pages. Collections are your highest-intent landing pages, yet they are often just a grid of products with no supporting content.
- App bloat and slow templates. Page speed feeds both rankings and conversion.
- Redirects and migrations. Changed URLs without 301s throw away years of earned authority.
The approach
How I grow organic traffic.
Audit and map
Crawl, index and template review, plus customer journey mapping across the catalog to find where search demand and your products meet.
Fix and structure
Technical fixes, clean canonicals, structured data and internal linking, shipped in the theme so they stay fixed.
Optimize and report
Collection and product page optimization, then reporting on organic traffic and revenue so you can see what moved.
FAQs
Shopify SEO questions.
01Can a developer really do SEO?
For Shopify, it helps a lot. Many of the biggest issues live in theme code, structured data and site architecture. I combine that with keyword and content work on the pages that matter most.
02How long does Shopify SEO take to show results?
Technical fixes can show up within weeks as Google recrawls. Ranking gains on competitive terms usually take months, and I'll be upfront about that rather than promising overnight results.
03Do you guarantee page-one rankings?
No, and be wary of anyone who does. Rankings depend on competition, content and links. What I can do is remove technical barriers and build pages that deserve to rank.
04Will you check my store's structured data?
Yes. Product, breadcrumb, organization and collection markup are part of the audit, validated with Google's testing tools.
Keep exploring
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Shopify Migration
WooCommerce and Magento to Shopify, with products, customers and SEO equity intact.
Invisible to search?
Let's look at where your store is leaking visibility and what to fix first.