What's included
- Checkout flow refinement
- Personalized upsell and cross-sell strategy
- A/B testing, analysis and iteration
- Product page and product discovery improvements
- Dashboards to measure what moved and why
+42%
Total sales growth and +7% conversion rate for Alexandra Elizabeth through checkout and personalized upsell work, delivered with an agency partner.
Visit alexandraelizabeth.co.uk ↗Traffic you've paid for deserves to convert
Conversion rate optimization is the cheapest growth most stores aren't doing. Instead of buying more traffic, you get more from the visitors you already have by removing friction and making the next step obvious.
I start with evidence: analytics, heatmaps and session recordings, plus a review of navigation, collection layouts and product pages. Every change is a hypothesis with a clear measure, so you learn what works instead of guessing at a redesign.
The approach
Test, learn, repeat.
Research
Analytics review, behavior data and a full-funnel look at where shoppers drop out, turned into a prioritized roadmap.
Build
High-intent pages first: collections, product pages, cart and checkout. Built fast and clean so tests do not slow the store down.
Measure
Dashboards and A/B tests show what moved and why, and the next improvement comes straight out of the data.
FAQs
CRO questions.
01What is a good ecommerce conversion rate?
It varies widely by industry, price point and traffic source, so benchmark against your own history first and treat industry averages as loose context only.
02Do I need a lot of traffic to run A/B tests?
Enough traffic matters for results you can trust. On lower-traffic stores I focus on research-led fixes to obvious friction and use before-and-after analysis rather than pretending a tiny test is conclusive.
03Can you customize my Shopify checkout?
How far checkout can be customized depends on your Shopify plan, and Shopify Plus allows the most. I'll tell you what is possible on yours and work on the cart, upsells and messaging around it.
04How soon will I see results?
Some fixes pay off immediately and others need a test cycle to prove themselves. I set the measures up front so you can see progress as it happens.
Keep exploring
Related services.
Related service
Shopify SEO
Technical SEO, structured data and catalog optimization for Shopify stores.
Related service
Shopify Speed Optimization
Core Web Vitals and storefront speed work that pays for itself.
Related service
Shopify Theme Development
Custom Liquid themes on schema-driven architecture that your team can edit and extend.
Traffic is fine. Is it converting?
Let's find the friction in your funnel and test our way out of it.