What you get
- Shopify Lead with We Take Flight, a UK agency, since August 2025
- UK results with Saicho Drinks, Rose & Walker, Croftmill and British Bridal Outlets
- Themes, speed, SEO and CRO from one specialist
- Clean, reviewed code your team can maintain
- Availability through go-live and the fixes that follow
+197%
Peak UK sales uplift for Saicho Drinks, from scoped performance work across multiple regions, delivered with an agency partner.
See the results →UK Shopify results, with numbers
- Saicho Drinks: UK sales peaked at +197% after scoped performance improvements across multiple regions.
- Rose & Walker: £107K in total sales, scaled through rebuilt collection layouts and a custom product layer for exact sizing and pricing. Read the case study.
- Croftmill: +9% on a £454K sales base through streamlined storefront architecture and conversion-focused workflows.
- British Bridal Outlets: +81% traffic from technical SEO and customer journey mapping across the catalogue.
Every one of these was a team win, delivered in collaboration with agency partners. I led the Shopify development; the agencies led strategy, design and the client relationship.
What UK Shopify stores need to get right
- VAT-inclusive pricing. UK shoppers expect prices to include VAT. Shopify's tax settings handle the maths, but the theme has to show it consistently on collection pages, product pages, the cart and checkout.
- Selling into the EU after Brexit. Shopify Markets gives EU customers local currencies and, on eligible plans, can collect duties and import taxes at checkout, so nobody gets a surprise bill on delivery.
- Mobile speed. Most store traffic now comes from phones, so speed optimisation starts with mobile Core Web Vitals, app bloat and heavy theme code.
- Search that matches how Britons shop. British spelling and UK search terms in collection and product content, plus technical SEO so Google can crawl the whole catalogue.
Working with UK agencies
Much of my UK track record was built as Shopify Lead with We Take Flight. I work white-label or embedded with UK agencies: scoping, theme builds, code reviews, performance and CRO, with the agency keeping the client relationship. See how hiring me works.
FAQs
Common questions.
01Do you work with UK brands directly or only through agencies?
Both. I work directly with founder-led UK brands, and white-label or embedded with UK agencies that need senior Shopify capacity.
02Can you help a UK store sell into Europe and the US?
Yes. Shopify Markets handles local currencies, languages, domains and, on eligible plans, duties at checkout. Saicho Drinks is a good example of multi-region performance work. See my page on working with European brands for more.
03How much does a Shopify developer cost in the UK?
It depends on scope, complexity and whether it is a one-off project or ongoing work. I quote after a short scoping conversation so the price matches the work. For a deeper look, read how much a Shopify developer costs.
04Do you work remotely?
Yes. I work remotely with UK brands and agencies and keep communication clear and easy to follow asynchronously, so you always know what is happening, what is blocked and what it will cost.
Keep exploring
Related services.
Related service
Shopify Developer Europe
Multi-currency, multi-language Shopify stores for brands selling across the EU.
Related service
Shopify Speed Optimisation
Faster storefronts and better Core Web Vitals, measured against sales.
Related service
Shopify CRO
Conversion work on product pages, collections and checkout.
Ready to start?
Tell me where you want to be and I'll tell you honestly how to get there.