What you get
- Multi-currency, multi-language stores on Shopify Markets
- EU VAT shown correctly per country
- Consent-aware analytics and pixels for GDPR
- Accessible builds for the European Accessibility Act
- Experience across 70+ stores, delivered with agency partners
Multi-region
Scoped performance work across multiple regions for Saicho Drinks, with UK sales peaking at +197%, delivered with an agency partner.
See the results →What European Shopify stores need to get right
- Shopify Markets, set up properly. Local currencies, translated content and country subfolders such as /de or /fr, with Shopify handling hreflang so each market ranks in its own search results.
- EU VAT. European shoppers expect VAT-inclusive prices. Shopify can charge the right rate per country, and many cross-border sellers use the EU One-Stop Shop (OSS) scheme. I set up the store side; your accountant confirms the registrations.
- GDPR and cookie consent. A consent banner on its own isn't enough. Analytics and marketing pixels need to respect the visitor's choice through Shopify's Customer Privacy API.
- The European Accessibility Act. Since 28 June 2025 many online shops selling to EU consumers have to meet accessibility requirements. I build to WCAG 2.2 AA: keyboard navigation, contrast, alt text and labelled forms.
- Speed in every market. Shopify's CDN is fast everywhere; heavy apps and theme code usually are not. Speed optimisation targets the scripts that slow each market down.
Selling into Europe from the UK
For UK brands, Shopify Markets can show EU customers local prices and, on eligible plans, collect duties and import taxes at checkout so there are no surprise charges on delivery. See my page for UK brands.
Working with European agencies
I work white-label or embedded with agencies: scoping, theme builds, code reviews, performance and CRO, with the agency keeping the client relationship. See how hiring me works.
FAQs
Common questions.
01Can you build a multi-language, multi-currency Shopify store?
Yes. Shopify Markets covers currencies, languages and country domains or subfolders, and I make sure the theme, translations and hreflang work together so each market ranks and converts.
02Do you help with the European Accessibility Act?
I build and fix Shopify themes to WCAG 2.2 AA, which is the usual technical benchmark for the European Accessibility Act. For legal sign-off on your obligations, check with a specialist adviser.
03Can a UK store sell into the EU on Shopify?
Yes. Shopify Markets shows EU customers local prices and, on eligible plans, collects duties and import taxes at checkout. See my page for UK brands.
04How much does a Shopify developer cost?
It depends on scope, complexity and how many markets you sell into. I quote after a short scoping conversation so the price matches the work. For a deeper look, read how much a Shopify developer costs.
Keep exploring
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