Delivered in collaboration with an agency partner
Vidrate Shopify rebuild.
A fast-growing hydration brand needed a store as energetic as its flavors. The rebuild made product discovery fun, made subscriptions flexible and stopped order abuse at the door.
Visit vidrate.com↗25K+
Fraudulent "First Month Free" orders blocked before they reached fulfillment.
The challenge
Vidrate had scaled rapidly from a bootstrapped start. The website hadn't kept pace: the store looked dated, the UX didn't match the energy of the brand, and the subscription model lacked the flexibility a flavor-led business depends on.
The approach
1. Bring the brand to life. Flavors are the hero, so product discovery had to be playful, high-energy and expressive.
2. Fix the subscription journey. Customers often take 30–100 sachets a month, so setup needed flexibility, flavor choice and simplicity.
3. Protect the business. The "First Month Free" offer was being exploited, so the rebuild had to close that gap without hurting real customers.
Feature
Custom Bundle Builder.
My role in the build
Working alongside the agency team, I built a fully interactive flavor selector that lets customers build their ideal bundle in seconds, integrated with subscriptions so bundles can be repeated, edited or swapped with minimal friction.
Why it matters
It turns a functional task into an enjoyable moment, and that emotional lift is translating directly into recurring revenue and larger baskets.
Feature
Flavor Selector
A fast, intuitive swiper that lets customers browse the full flavor range from anywhere on the site, turning product discovery into a shoppable, brand-led moment. It brings Vidrate's personality into every scroll.
Custom app
First Month Free: Order Blocker
Real-time tracking of duplicate emails, addresses and order patterns, with rules based on time since previous trial orders. Fraudulent orders are rejected before they reach fulfillment, so the acquisition channel can scale without the abuse.
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Got a launch to protect?
Whether it's a subscription model, a bundle or a new storefront, let's build it properly.